Dedicated to exploring various topics related to market operations including marketing automation, data management, campaign planning and execution, performance measurement and reporting, and more.
Middle-market companies increasingly recognize the value of revenue operations in enhancing revenue generation and driving growth. Revenue operations align sales, marketing, and customer success teams around shared objectives and integrated strategies. By fostering collaboration, understanding the customer lifecycle, and emphasizing communication and performance measurement businesses can optimize their revenue generation efforts. In this blog post,...
The technology age has brought significant changes to the business landscape, with companies of all sizes turning to digital transformation to stay competitive and meet evolving customer needs. For middle-market companies, digital transformation is key to staying competitive, allowing businesses to streamline processes, improve efficiency, and provide better customer experiences, all while driving growth and...
Over the last decade, marketing has undergone a significant transformation with the increasing use of technology. From automation to analytics, marketing technology (martech) has become an integral part of every business’s marketing strategy, streamlining workflows, improving customer engagement, and driving revenue growth. Martech has transformed the way businesses operate in the digital age. By leveraging...
Acquiring a company is a complex and strategic move that requires a great deal of analysis and planning. Companies seeking to expand their operations through acquisition must consider several factors, including financials, operations, culture, and customer data. In today’s business environment, customer data is becoming increasingly critical for companies to make informed decisions and drive...
Revenue growth is a critical metric for any business that wants to succeed and thrive. It shows how much your business is growing and how well you are performing in your industry. Measuring revenue growth requires tracking several key performance benchmarks that provide valuable insights into your business’s financial health. In this blog, we’ll explore...
As a CEO of a middle-market company, it’s important to have a clear understanding of the key business practices that are essential for driving growth and achieving long-term success. One of these practices is Revenue Operations, which is a strategic approach to managing the entire revenue process from lead generation to customer retention. Without a...
Digital transformation is a hot topic as more and more companies look to harness the power of technology to drive growth and stay competitive. According to a recent report by McKinsey, companies that embrace digital transformation are more likely to see increased revenue, improved efficiency, and a better overall customer experience. In this blog post,...
As a CEO of a middle-market company, one of the most important aspects of your role is to drive growth and increase sales. One effective way to do this is by establishing a marketing discipline within your company. By building a robust marketing function, you can create a clear and consistent message about your brand,...
The middle market is a critical segment of the business landscape, accounting for a significant portion of the global economy. However, these companies often face unique challenges when it comes to digital transformation, marketing cloud technologies, and operations. Here we’ll explore some of the most common challenges faced by middle-market companies and offer insights on...
KB Growth Advisory
KBGA is the growth advisor for CEOs of venture-backed and middle-market companies and providing a comprehensive resource for both organic and acquisition growth.
Our team is composed of fractionalized C-level consultants with a wealth of experience and expertise that understand the unique challenges and opportunities that CEOs of middle-market companies face.
We are dedicated to providing the support and resources needed for our clients to achieve their goals and reach new heights of growth and success.
