Dave Greves

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Forward-Deployed Engineers: The Missing Piece in Your RevOps Strategy

July 7, 2026By, , , , , , , , , 0
The forward-deployed engineer (FDE) role has seen rapid growth, with job postings reportedly increasing more than 800% in 2025. The role has also been described as one of the hottest jobs in tech as companies look for people who can connect technical capability with real-world business execution. Revenue problems are usually system problems, not single-function...

What Is the Value of AI? A Pragmatist’s Guide to Turning Experiments into EBITDA

May 27, 2026By, , , , , , , , 0
Any leadership meeting sounds the same these days: pilot programs launched, tools deployed, employees experimenting with AI, committees formed to explore use cases. The motion looks productive. Except AI adoption is already widespread, while measurable financial return remains harder to prove. One analysis found that 88% of organizations now use AI in at least one...

The Execution Edge: Turning Part-Time Expertise into Full-Time Results

April 28, 2026By, , , , , 0
Middle-market companies rarely struggle because they lack ideas. More often, they struggle because execution breaks down before strategy turns into measurable progress. The symptoms are familiar. Revenue becomes uneven. Forecasts lose credibility. Sales and marketing operate on different assumptions. Customer handoffs create friction. CRM data becomes something teams tolerate instead of trust. Leadership spends too...

Who Owns Growth? Rethinking the Role of Agencies vs. Fractional Executives

April 2, 2026By, , , , , , 0
You’ve built traction. Pipeline exists, teams are in place, and marketing is active. But growth isn’t compounding the way it should. Campaigns run, agencies deliver, and activity increases—yet revenue doesn’t move in lockstep. That gap isn’t an execution problem. It’s a leadership and ownership problem. Choosing between a fractional executive and a marketing agency starts...

Artificial Intelligence in Business: Why AI Isn’t a Silver Bullet for Revenue Growth

February 24, 2026By, , , , , , 0
Artificial intelligence in business is often positioned as the ultimate solution for revenue growth, but the reality tells a different story. Most companies invest heavily in AI initiatives in the hope that technology alone will transform their bottom line. Instead, they discover that AI implementations frequently fail to deliver the expected financial returns. The problem...

Revenue Readiness as Infrastructure: Rebuilding Growth from Alignment Up

January 15, 2026By, , , , , , , , , , , , , 0
The numbers tell a story that keeps revenue leaders awake at night: $1 trillion lost annually because marketing and sales teams can’t find their rhythm together. What stings even more is the perception gap — most B2B executives believe their teams work in perfect harmony, yet the frontline reality tells a different story. Companies watching...
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