Enhancing sales effectiveness is fundamental for companies to achieve sustainable growth and outperform their competitors. Sales effectiveness, defined as the ability to convert prospects, guide buyers through the sales journey, and close deals, is a key factor in driving revenue and maximizing profitability. However, many sales teams struggle to deliver the desired impact due to...
Middle-market companies increasingly recognize the value of revenue operations in enhancing revenue generation and driving growth. Revenue operations align sales, marketing, and customer success teams around shared objectives and integrated strategies. By fostering collaboration, understanding the customer lifecycle, and emphasizing communication and performance measurement businesses can optimize their revenue generation efforts. In this blog post,...
A growth strategy is a plan that a business uses to expand its operations, increase its revenues, and improve its profitability. It involves identifying the target market, developing products or services that meet their needs, and executing marketing strategies to promote those products or services. A successful growth strategy requires careful planning, execution, and monitoring....
Middle-market businesses that regularly experience success with sales often fail to scale through marketing because the organization may not understand the importance of marketing. Sales are tangible and easy to measure, while marketing can be more challenging to quantify. This can make it difficult for businesses to see the value of investing in marketing. However,...
As a CEO of a middle-market company, it’s important to have a clear understanding of the key business practices that are essential for driving growth and achieving long-term success. One of these practices is Revenue Operations, which is a strategic approach to managing the entire revenue process from lead generation to customer retention. Without a...
Chief Executive Officers have a number of complex goals they manage daily. These may include expanding your customer base, entering new markets, increasing profits, and more. To achieve these goals, you may employ various strategies. Two common types of strategies that businesses use are growth strategies and revenue strategies. But what’s the difference between the...
Sales operations play a critical role in ensuring the success of an organization’s sales efforts. The Sales Operations team is responsible for managing and optimizing the sales process, from lead generation to close, to ensure maximum efficiency and productivity. In this article, we will explore the key responsibilities of Sales Operations and how the team...
KB Growth Advisory
KBGA is the growth advisor for CEOs of venture-backed and middle-market companies and providing a comprehensive resource for both organic and acquisition growth.
Our team is composed of fractionalized C-level consultants with a wealth of experience and expertise that understand the unique challenges and opportunities that CEOs of middle-market companies face.
We are dedicated to providing the support and resources needed for our clients to achieve their goals and reach new heights of growth and success.
