Sara Goulder

Sara Goulder is a results-driven marketing executive with an impeccable record in building teams and engaging diverse stakeholders to develop world-class marketing and go-to-market (GTM) strategies. With over 15 years of experience, she excels in traditional and digital campaign formation and product value creation in organizations ranging from startups to Fortune 500 companies. Sara has successfully driven growth from $0-$30M and $50-$100M ARR.

As a creative brand visionary and cross-functional collaborator, Sara liaises with customers, product leadership, customer success, and sales to bring brands to life and respond to market demands and trends. She serves as the voice of the customer, defining product roadmaps, creating sales funnels, and executing dependable and repeatable go-to-market plans that strengthen market share and expand reach. An analytical leader, Sara uses data to drive decisions and impact across marketing channels and disciplines to maximize ROI and growth.

Throughout her career, Sara has been an enthusiastic and inspirational leader who celebrates the individual and cultivates high-performing teams. She consistently achieves aggressive objectives and performance metrics across multiple industry sectors, including technology, hospitality, education, entertainment, finance, and legal. An alumna of the University of Michigan and Georgetown University, Sara is committed to academic excellence and is currently based in San Francisco, CA.