Erin King

Erin King is a global brand builder and top-rated leader with over 13 years of experience consistently solving business and organizational challenges on some of the largest and most innovative brands in the world. Combining an artist’s intuition with experience across categories, countries, and marketing disciplines, she leads diverse teams and c-suite partners through brand strategy, innovation, and development efforts to drive smart decisions, clear direction, and growth for brands.  

As an abstract artist, Erin brings her artistic practice to the fore—with a love for creating something out of nothing. She sees the big picture vision as well as the roadmap to get there, serving as a calm, confident partner to help teams navigate uncharted territory.

Holding a B.S. in Marketing from Indiana University Kelley School of Business and with experience spanning retailer sales, go-to-market strategy, brand management, upstream innovation, consumer insights, creative agency leadership, and learning & development, she takes a well-rounded, empathetic approach to her work. Erin understands how to guide teams from insight to ideation to strategic development—across brand positioning, innovation platform and pipeline creation, strategic plans, convention-busting insight mining, ideation workshops, internal rallying, tool/process optimization, employee training, and more.

Erin has a breadth of experience across CPG, food & beverage, health, and lifestyle brands, ranging from Fortune 100 companies to emerging middle-market businesses. Previous work includes P&G—everything from Tide to Pampers to Olay, Coca-Cola, Fairlife, Minute Maid, Lily’s, SC Johnson, UnitedHealthcare, Seed Strategy, and Ruggable.