Elizabeth Waite

Elizabeth Waite is a seasoned growth executive and advisor with over 15 years of experience helping companies navigate pivotal moments of transition and scale. With a background as a fractional CMO and CRO, she specializes in aligning go-to-market strategy, revenue operations, and team structure to drive measurable, sustainable growth.

Elizabeth has worked with early-stage startups, growth-stage tech firms, and private-equity-backed companies across sectors including technology, education, and professional services. She has led engagements that have resulted in revenue growth exceeding 10x, reduced customer acquisition costs by over 25%, and driven double-digit improvements in profitability. Her clients value her ability to quickly assess strategic gaps, design execution-ready plans, and coach leadership teams through periods of high growth or change.

She brings deep expertise in brand and product positioning, demand generation, sales and marketing alignment, and organizational design. Whether guiding a leadership team through a company-wide restructuring or building a scalable revenue engine from the ground up, Elizabeth’s approach is grounded, outcome-oriented, and built for long-term impact.

At KB Growth Advisory, she draws on her operator experience to support clients at critical inflection points, delivering clarity, structure, and momentum to organizations ready for their next phase of growth.