Bill Pawlak

Bill is an expert in product research, strategy, and design with over 20 years of experience helping companies solve the right problems for their customers, Bill has worked on enterprise business systems; B2B and B2C desktop, web-based, and mobile software applications; physical products; and voice applications for both startups and Fortune 100 companies alike.

A systems thinker, Bill successfully works with multiple levels of an organization – from the CEO down to the production staff – helping teams gather, understand, and synthesize user needs and combining those with development constraints, business drivers, and marketing goals into cohesive product strategies.

His pragmatic approach to process design combines his Human Factors/User-Centered Design background with over 20 years of consulting experience to help teams maximize their UX capabilities and better integrate customer research and usability testing into their Product Design & Development teams. He believes in the power of continuously conducting small experiments to validate business ideas and identify new opportunities and has designed and facilitated dozens of workshops to help organizations capitalize on this approach to business growth.